A Different Approach of Building a Google AdSense Site

Google AdSense income is great income for people with all sorts of websites. Most people start their AdSense business by setting up a website and then run Google AdSense ad on this new web site. They then use all sorts of marketing techniques to promote this new website and start making money from this website. This is a normal approach use to start a Google AdSense business. However there is an alternative approach to this.

In contrary to normal approach, you decide the niche market you want to target before you decide a theme for your AdSense site. You can find a competitive niche market by doing a search using the common keywords of the targeted niche market. A search for a common keyword in a competitive niche market should show a multitude of pay per clicks ads of different products and services from different companies in the search engine result. Then you should find out which high value keywords these companies are using for their pay per click advertising campaign. After you’ve found the target niche market and high value keywords, you can build your AdSense site by creating quality content around these keywords.

How do you know which are the high paying keywords?

The easiest way for you to find out how much the Advertisers are paying for keywords is be the advertiser yourself. You can use keyword suggestion tools to find a list of keywords that these companies may use. Then you bid for these keywords using your own Google Adwords account. You can then determine a list of high value keywords by recording how much you need to pay in order for you to get the top ad position.

As soon as you’ve determine the high-paying keywords, you can start building your AdSense site around these keywords. You can create unique, quality and keyword rich content that is related to those products and services in your targeted niche market. Optimized your site based on SEO checklist and then promote your AdSense site using different marketing techniques such as advertise on ezines, viral marketing techniques, Search Engine Advertising, online directories listing and PR. Your search engine optimized AdSense site is most likely to rank top in the search engine results. This will likely to attract people who are looking for more information on those products or services they want to purchase via online. This will give you the traffic you need for your AdSense site.

This approach works better than the normal approach because your site will attract people who are likely to click on AdSense ads on your site. Since the content on your web site is targeted on high-paying keywords, the AdSense ads on your new site are likely to be linked to these keywords. With a good click through rate and high-paying AdSense ads show on your site, your AdSense earnings will be better.

15 Great Google AdSense tips to earn money

Summary for: http://adsense-exposure.blogspot.com/2006/10/15-great-google-adsense-tips-to-earn.html

Google AdSense Tip #1: Find your keywords
Before serving ads on a web page, check its keyword density. A free and advanced tool for finding the most prominent keywords in a page can be found here: SEO Density Analyzer.

Google AdSense Tip #2: Improve your keywords
Get keyword suggestions from Overture Search Inventory and from Google AdWords Sandbox. Get new keywords that can help you improve your ad relevance.

Google AdSense Tip #3: Keep your website focused on a theme
Use the keyword suggestions to enhance your web pages and to build theme-based content. And also try to get your keywords into the anchor text of your incoming links as much as possible. Don't forget that Google Google AdSense is keyword-targeted advertising.

Google AdSense Tip #4: Write a new page every day
One of the best tips is to add a new page to your web site every day. The more content you have, the more visitors you will get. Put an Google AdSense unit on each and every content page of your site.

Google AdSense Tip #5: Choose the right Google AdSense format
Wider formats are successful because the ads are compact, easy to read and are complementary to the content. The top three Google AdSense formats are:

* 336x280 large rectangle
* 300x250 medium rectangle
* 160x600 wide skyscraper

Google AdSense Tip #6: Color tips
When creating your Google Google AdSense ads it is recommended to use the color scheme and style of your website so that the ads blend in well. Ads without background color and borders perfom better than ads within borders with background color.

Google AdSense Tip #7: Position tips
Visitors tend to look at the big headlines to see if your page is worth reading. If you get them interested, they will read the text and look for your navigation links. Place the Google AdSense ads in a prominent place around the top/left part of your page or under your headlines, where your visitors are most likely to look at. If you have an article page with a long body of text, the bottom of that article is a good place for Google AdSense ads because your visitors read the text and then they want more resources.

Google AdSense Tip #8: Increase the number of ads
If you have a lot of text on a page, use multiple Google AdSense units. You can use up to three Google AdSense units on a page, two Google AdSense search boxes and one unit of ad links. Link units allow the user to refine what they're interested in. So if they may not be interested in specific ads on your page, they might be interested in a particular topic, and by clicking on a link unit and a link in the link unit, they'll be able to specify that they're interested in that specific topic and get a lot more options and variety on the ads that might appear on the search results.

Google AdSense Tip #9: Preview Google ads
You can find out what ads will be served by Google Google AdSense if you install Google Google AdSense Preview Tool, a very simple tool available only for Internet Explorer 6.0. Click to advertiser sites without generating invalid clicks, and easily add their URLs to your URL filter list. Because Google AdSense uses geo-targeting, Google serves different ads for other countries. Instead of faking your IP or travelling abroad to test your ads, use this Google AdSense tool to see what ads see your visitors from France, Germany or other countries.

Google AdSense Tip #10: What not to do

* Don't click your own ads
* Don't ask others to click on your Google ads
* Don't manually change Google AdSense code
* Don't place Google ads on sites that include prohibited content (e.g.: adult sites)
* Don't employ cloaking, hidden text or farm links
* Don't use Google AdSense ads on the same page with similar ads (e.g.: Yahoo Publisher Network)

Google AdSense Tip #11: Show images above or next to your ads
Placing images above Google AdSense ads is not necessarily prohibited by program policies. However, depending on the method of implementation this could be considered encouraging users to click on ads. So you should include a border line between the ads and the images. Don't show specific products in your images, in order not to mislead the visitors. Just use generic images that will increase the visibility of your ads.

Google AdSense Tip #12: Use section targeting
Use section targeting to emphasize some content in your page. On your site, place this code where you want to emphasize. Content you want to emphasize. If you want some content to be ignored, use

Google AdSense Tip #13: Alternate the colors of your ads
Google AdSense allows you to have up to 4 color variations for each variable for which you can specify color. You should do that if you put Google AdSense ads on pages that receive many impressions from the same visitors (for example forums) to reduce ad blindness.

Google AdSense Tip #14: Your Google ads should be visible
Make sure your text ads are visible to the surfers in all screen formats. If you put the ads in a table give sufficient breathing room, i.e. proper cell padding and cell spacing to make the ads stand out from the rest of your content.

Google AdSense Tip #15: Use Google AdSense channels
You can categorize the content of your website into channels and then track your performance. This way you can experiment with different types of ads and see which is performing the best. Instead of buying an Google AdSense tracker, you can enter the most important pages in your site and see how they are doing. Create up to 200 channels for Google AdSense.